Making the Last Call a Safer One.
Last Call Initiative is building a connected mobility-safety ecosystem — linking prevention, hospitality, transportation, workforce development, and community collaboration to reduce impaired driving.
Our Mission
A connected ecosystem for safer communities.
Last Call Initiative works to reduce impaired driving and strengthen community safety by connecting education, hospitality, transportation, workforce development, technology, and public-private partnerships. We don't work in silos — we build bridges.
Our Work
Five pillars. One mission.
Hospitality Safety Education
Equipping hospitality professionals with the knowledge and tools to recognize risk, support responsible service, and connect guests with safe transportation options.
Mobility Safety Pilots
Designing and testing transportation safety programs in partnership with communities, venues, and mobility providers.
Workforce Development
Building career pathways in mobility safety, hospitality, and professional driving through training, standards, and professional development.
Research & Data
Informing policy and practice through evidence-based research on impaired driving, nightlife safety, and transportation behavior.
Community Partnerships
Collaborating with local organizations, government agencies, and civic leaders to build lasting safety infrastructure.
EYES UP™
PHONE DOWN. EYES UP.
Distracted driving can change a life in seconds. EYES UP™ is our campaign to help drivers build safer habits behind the wheel through education, community partnerships, and practical safe-driving tools.
Partners
This Requires More Than One Organization.
That's the point.
Reducing impaired driving is a systems challenge. It requires hospitality, transportation, government, healthcare, education, and community to work together. LCI is the connective tissue.
Get Involved
There's a place for your organization.
Partner With Us
Whether you're a hospitality group, transportation company, insurer, university, or government agency — there's a meaningful role for your organization in the LCI ecosystem.
Support the Mission
Foundations, corporate sponsors, and individual supporters help LCI develop programs, conduct research, and expand community reach.
Bring LCI to Your Community
Interested in piloting a mobility safety program or hospitality education initiative in your city or region? Let's talk.
Contact
Start the Conversation.
Ready to explore a partnership, support the mission, or bring LCI to your community? We'd like to hear from you.